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Web posted Sunday, December 11, 2005

Entrepreneur hopes to clean computers via the Web

By Rob Stapleton
Alaska Journal of Commerce


  Juan Pulido is developing a business around a fully automated, Web-based system that cleans a PC computer's hard drive. PHOTO/Rob Stapleton/AJOC    
Next month the unveiling and beta testing of a handy Web-based computer clean-up system may put Alaska right up there with Seattle and Silicon Valley, Calif., for software development.

Called Automatic Repair, with the motto, "Giving the world a better way to fix computers," the Web-based program offers completely automated computer cleaning and re-installation of your licensed software without calling in a tech, or leaving your office or home.

In short, the computer saves all the files, erases the hard drive and reloads your software back onto the computer using a combination of your CD drive and a high-speed Internet connection.

"This can be accomplished very easily and inexpensively just by putting a blank CD in your CD writer, press the accept icon and walk away," says Juan Pulido, president of ANLIT, or Analytical Technologies, located in Anchorage. "When you return your computer will work faster and better, and that's it."

All this happens after you pay $99 and enter your software license codes by clicking off the software you want re-installed. By carefully following a four-step process, the user can walk away from his computer for hours, return, and have a cleaned, well performing machine.

Calling the process simple, Pulido has built a product that not only offers computer cleaning, but software from the likes of Microsoft, Adobe and others that can be purchased and installed after a computer is cleaned. Pulido said the feature has already attracted attention from vendors.

"We have spoken with a programmer at Microsoft, and we have a patent pending for the fully automated unattended process in the USA, and plan to file in other countries too," Pulido said. Pulido says that his company is also going to protect its intellectual property legally and has taken legal steps to thwart copying the idea.

The idea, a passion of 25-year-old Pulido, has been in the development stage for more than three years now. Pulido now has several local investors and is wooing other local businesses to investing in his product.

His plan is to offer the product to Alaska first for beta testing sometimeby the end of January and is looking for about $2 million for starters. He hopes to launch the product nationwide in the spring of 2006.

"I watched how hard he worked on getting this together," said Phillip Bach, Pulido's step-father. "That's what convinced me that he was dead serious about making this work." Bach is a moral and financial supporter of the product.

Automatic Repair started as an idea while Pulido was taking classes at the University of Alaska Anchorage. While at UAA he started ANLIT as a computer repair and on-call trouble-shooting business.

"I was doing the same thing, over and over, just wiping computers clean and re-installing the software when it occurred to me that this could be automated," Pulido said.

Pulido speaks passionately and intensely of his product without taking a breath.

"At first I started the automation on a CD and then thought about moving it to Web-based servers."

A fan and an investor in Automatic Repair, Lori Brandt explains why she likes Pulido's product.

"I am a single mom with two kids and five businesses, and I don't have time to play around with computers," Brandt said. "They either work or they don't."

Brandt says she started calling in Pulido to work on her computers, and noticed that the computers were working on their own. "I asked Juan how this was possible, and he started in on an intense explanation about how he was developing this," Brandt said. "I thought about it, and decided to invest in him."

Computer techs outside of Alaska are more than curious to see the program work.

"I can control a whole network and automate the process, but to have a single or dozens of computers operating independently without having to monitor the processes and have it Web-based? This is news," said Jairo Valencia, manager of information systems at Miami Dade County in Florida. "When this is available, I want to be one of the first to beta test the product."

Pulido figures that the three years spent developing this is worth $500,000. But the real work to finalize the product for the general public started about six months ago.

New customers using this system will probably have many questions initially, Pulido said. Thus the need for start up investment, which he plans to use to handle the customers, and the company is also looking to hire more programmers and Web designers.

"There is nothing that makes a customer more frustrated than a bad customer service department," Pulido said. "We want to offer quality customer service, and this will be very expensive."

Working strictly with PC-type computers, Pulido and his programmers haven't been getting much sleep lately, perfecting and testing the site over and over before presenting it to investors and then releasing it.

The idea of turning computer files over to a Web site sounds risky, but Pulido says that the eight servers that he now uses, and others in the future, will offer high-security secure socket layers, or SSL, technology.

The service is expected to be available online for inspection and purchase in January 2006.

Web resources: www.anlit.com/autorepcom.asp

Rob Stapleton can be reached at rob.stapleton@alaskajournal.com.

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